Yes, print a brochure and deliver it to the customer or potential buyer is more expensive than create a website. Let's do this exercise! You plan to reach 5,000 customers with a standard tri-fold letter size brochure 8.5” x 11”. Design the brochure will cost you $0.12 per piece ($0.12 x 5,000 = $600) Printing will be around $0.15 per piece ($0.15 x 5,000 = $750) and Postage for the brochure will be around $0.35 per piece ($0.35 x 5,000 = $1,750) a grand total of $3,100 plus other expenses. These brochures only will be reaching 5,000 people and you may have some lost or not delivery due to wrong address.

For the same or less you can have more dynamic content available for your customer 24 hours 7 days a week and reach more than 5,000 customers. This is a better returns for your investment.

The world wide web never sleeps. It is  one of the best communication channel. There are not restrictions on time or content as you can may have in other communication channel such us TV, or Print Media. Your customer can look up for your website at any time or place. This is the best way to be connected with customers and potential leads.

There are almost 260 millions users surfing the Internet in the US. This means 76% of the US populations are connected every day. How many people need your services or products? A website gives your business visibility to potential buyers about your product or service. These numbers are still growing today with people connecting from mobile phones and other devices. Now it is the time to develop your website.

In today's economy people are planning their purchase. This means more research to take a final decision. All these research it is done on the internet. They compare specifications, benefits and customer service. So your site can help you to deliver all content your potential or actual customers are looking for. If you have more specific information in your site customers will take action more quickly. Also your potential customer will look for products or services in a search engine like Google if you do not have a website or your content is not specific probably you will not have as much potentials as you deserve.

A website is a great way to engage customer with your product or service. With a dynamic email camping you can track which customers open your email, where the click, which emails address are not current and much more. Also, you can have analytics that allows you to measure the visits and loyalty on your site. All these advantages can be make a difference in your marketing campaigns.

Users on the internet are looking for fresh content and you can provide it by keeping your site update. You can not do this in a regular print piece, after you print it. It is hard to update so if you need to make a change you will have to print it again. This is what we call static marketing piece. Although, a website is more dynamic and there is more potential than a regular static marketing piece. Images can move, your can explain the benefits in more details and more important why your product or service is better than the competition. In conclusion your website is the strongest tools in your marketing arsenal.